Contact Outside the Cube for event and ticket information.
Daily Event - Monday through Friday: 9:00 AM to 5:00 PM (PT)
Are you ready to grow your business?
Sign up for individual sessions with experts to address your specific business growth needs during
Silicon Valley BUSINESS DEVELOPMENT WEEK
Dates: October 26 – October 30
To arrange your coaching session appointments, use the drop down menu above to choose your preferred day, we will email you with a list of available slots for that date.
Keynote Kickoff: Telling Your Story - How to write the story for successful media relations (free to participants)
Talk to our Experts about issues such as:
Business Finance -
* Tips and tools to manage finances
* Pricing advice
* Accounting
* Projecting for growth
Social Media -
* Creating a Facebook fan page for business, and effectively
using it to market
* How to build traffic to your blog or website (SEO)
* Building Google relevance for your blog or website
* How to use other online tools (tumblr, digg, socializr,
etc.) for maximum visibility
Brand Development -
* Building brand allegiance
* Rising above the marketplace noise
* Creating "thought leadership" for your brand
* Honing your elevator pitch
Marketing -
* Defining your value proposition
* Tools for marketing outreach
* Newsletters, direct mail, email campaigns
* Underwriting events
* Advertising
* Marketing plan development
* Sales cycle analysis (close business faster)
Business Legal Issues -
* Benefits of different types of incorporation (LLC vs. S
corp vs. C corp, etc.)
* How to get a business license
* How to incorporate
* Liability assessment
Raising Capital -
* Writing a business plan
* Choosing funding sources (VC vs. Angel vs. personal
sources)
* How to look for funding sources
* Developing your pitch for funding
Image Development -
* Presenting yourself to clients for success the moment you
enter a room
* Developing a look that reflects your business image
* Creating a style that sets you uniquely apart from others
* Working with what you have and updating your image to put
your best foot forward
Our Experts:
Social Media - Stedania Pomponi Butler, Clever Girls Collective
Stefania Pomponi Butler is Founder/Owner of Clever Girls Collective LLC and a long-time Blog Editor/Producer & Online Media Consultant. Her past and present clients include Disney, Wondertime (a Disney property), ParentsConnect, Babble.com, The Savvy Source, Edelman PR, Tonic.com, Dex Products, Yummie Tummie, Little Passports, and Uptake.com where she serves on their marketing advisory board. She is often invited to speak on blog-related topics. Recently named one of Forbes' Ten Mommy 'hood Gurus, Stefania has an extensive background in partner marketing/co-branding and social media consulting. She spent almost a decade working in the audio industry creating marketing opportunities between companies, developers, and audio professionals.
Brand Development - Caryn Javin
Caryn Javin has years of experience in brand marketing at Colgate-Palmolive where she managed multi-million dollar campaigns. She holds an MBA in Marketing and Finance from NYU Stern School of Business. She has taught as a consultant at Accenture and as a teaching fellow at NYU. She is now an entrepreneur herself and can address the fundamentals of brand building, targeting, and messaging for small business. Caryn can also evaluate and identify the marketing elements that will do the most for you and your brand.
Marketing - Sherry Prescott-Willis, Market This!
Sherry is passionate about helping people become better marketers. She is especially interested in helping business owners and entrepreneurs develop effective marketing strategies and tactics that drive revenues. Sherry has over 18 years of strategic, product and channel marketing experience working with world renowned technology and consumer companies such as L'Oreal, Pfizer, Computer Associates, Brocade Communications, and Hitachi. She has also worked with numerous early and mid-stage startups in Silicon Valley in hardware, wireless, content management and software. Sherry’s new book, Market This!: An Effective 90-Day Marketing Tool was released in March and is now available on Amazon and BarnesandNoble.com.For more information, go to http://marketthisbook.com/index.html
Raising Capital- MF Chapman, Cubes&Crayons
MF Chapman is a serial entrepreneur and business developer. She has examined and implemented funding from multiple sources including self-financing, loans, and outside investment. She advises on pros and cons of different funding sources and alternative ways to fund your entrepreneurial aspirations and goals.
Legal consultation - Linesy Krolik, Krolik Law
Linsey Krolik is a technology, media, and
business lawyer in Silicon Valley, California. Linsey has operated her
part-time solo law practice since 2004, providing services to a range
of clients, from small businesses and start-up companies to
established, large corporations, and covering a variety of businesses,
including microprocessors, computer hardware, software, Internet,
wireless,
blog, and medical device companies. Before starting her practice,
Linsey was Corporate Counsel for ARM, Inc., a United Kingdom-based
intellectual
property company and worked for a variety of tech companies in the
Silicon Valley, including Palm, Inc, OmniSky Corporation, and 3Com
Corporation. Linsey holds a combination JD/MBA degree from Santa Clara
University School of Law with a concentration in High Technology Law
and has been a member of the California State Bar Association since
2002. Linsey spoke at BlogHer'08 on the topic of legal issues with
blogging in the "Taking Care of Business" session. She is the co-author of the book "Virtual Incorporation: A Lawyer's Guide to the Formation of Virtual Corporations" an upcoming release published by the American Bar Association. Outside
of her life in the law...Linsey is also a twin mom (plus one more makes
three kids aged 5 and under), a twin herself, cancer survivor, and
president of the board of her kids' preschool.
Outside the Cube is a group of powerful and influential entrepreneurs and professionals looking for more than a place to work and a place to meet. They are innovative thinkers who want an exciting community to connect with, learn with and work with as they continue to shape their professional lives by thinking Outside the Cube.
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